Shopify Blog Posts Ranking 11–20: Which Updates Should You Do First?

Summary

• Focus first on blog posts ranking on pages 2 (positions 11-20) as they have strong potential to move up to page 1 with targeted updates.
• Prioritize improvements that enhance user experience and relevance, such as optimizing product and collection internal links and adding helpful FAQ sections.
• Audit posts for keyword alignment, content depth, and practical product education that supports Shopify store goals.
• Use a practical workflow emphasizing human review, content accuracy, and strategic updates rather than generic automated edits.

Intro

For Shopify merchants striving to boost organic traffic, blog posts ranking on the second page of search results (positions 11-20) present a valuable opportunity. These posts already have some relevance and authority but need focused updates to improve their rankings and visibility. Deciding which updates to prioritize can be challenging, especially when balancing limited time and resources.

This article guides Shopify store operators and ecommerce teams through a practical, step-by-step approach to identifying and executing the most effective updates for blog posts ranking 11-20. It covers actionable criteria such as content relevance, internal linking, FAQ additions, and product education, all tailored to the Shopify blogging context.

Identify Which Posts to Update First

Begin by compiling a list of your Shopify blog posts currently ranking between positions 11 and 20 for your target keywords. Use your Shopify analytics or SEO tools to gather this data. These posts represent low-hanging fruit because they already attract some traffic and have search engine recognition but need refinement to break into the first page.

Next, evaluate these posts based on several criteria: search intent alignment, traffic potential, and conversion relevance. Posts that closely match user intent and relate directly to your products or collections should be prioritized. For example, a blog post about "How to Choose the Best Running Shoes" that links to your running shoe collection has higher conversion potential than a generic lifestyle article.

Optimize Internal Linking to Products and Collections

Internal links play a crucial role in guiding visitors from blog content to product and collection pages. For Shopify stores, updating blog posts ranking 11-20 to include relevant, contextual internal links can support both SEO and user experience. Ensure links use descriptive anchor text that naturally fits the content and clearly indicates the destination.

When auditing your posts, check for broken or outdated links and replace them with current, verified URLs. Consider adding links to new product launches or seasonal collections to keep content fresh and relevant. Well-placed internal links can make navigation clearer for visitors and help search engines understand your site structure.

Enhance Content with Product Education and Buying Guides

Shopify blog posts ranking just outside the top 10 often lack detailed product education or buying guidance. Adding these elements can increase the post's usefulness and relevance. For example, if your blog post is about skincare routines but doesn't explain how your products fit into those routines, update it with specific product descriptions, benefits, and usage tips.

Creating practical buying guides within blog posts can also help capture long-tail search queries and better serve your audience. For instance, a section titled "Choosing the Right Yoga Mat for Your Practice" that highlights your store's product features can improve the post's value and relevance. Always verify product details such as price, material, and warranty before including them.

Add and Update FAQ Content to Address Common Questions

Including a well-structured FAQ section can improve a blog post's comprehensiveness and address common customer questions, which supports both SEO and user engagement. For posts ranking 11-20, review customer inquiries from your Shopify store or support channels and incorporate relevant questions and clear answers.

FAQs also help capture voice search queries and long-tail keywords. Format your FAQ content with clear questions and concise answers, ensuring accuracy and relevance. Avoid generic answers by tailoring content specifically to your store's products and policies. This approach contributes to a better user experience and may support improved rankings.

Review and Refine Content with a Human-Centered Workflow

While automation tools can assist with draft creation, prioritizing human review before publishing updates is essential for maintaining quality and brand voice. After making updates to blog posts ranking 11-20, carefully review for clarity, accuracy, and tone consistency with your Shopify store's style.

For merchants who want help with this step, Agatha—our product—can support the drafting workflow by turning up to 50 merchant-supplied, researched article titles into long-form Shopify Blog drafts. Each draft is saved as an unpublished post so the merchant can review facts, edit the copy, add images, adjust formatting, and publish manually.

Check formatting, add images where appropriate, and ensure internal links and FAQs are correctly implemented. This human-centered workflow helps avoid generic or low-value content that search engines and users can easily recognize. Remember, updates should enhance the reader's experience and support your ecommerce goals rather than simply targeting algorithms.

Workflow Criterion	What to Verify	Why It Matters	Merchant Responsibility
Post Relevance	Alignment with target keywords and store products	Ensures content meets search intent and supports sales	Regularly review SEO reports and update content accordingly
Internal Links	Correct, descriptive links to products and collections	Improves navigation and SEO clarity	Verify URLs and anchor text before publishing
Product Education	Accurate product details and buying guidance	Enhances user trust and decision-making	Cross-check product specs and pricing with store data
FAQ Content	Relevant questions and clear answers based on customer queries	Addresses common concerns and supports SEO	Update FAQs from store support insights regularly
Human Review	Content clarity, tone, formatting, and accuracy	Maintains brand voice and content quality	Conduct thorough review before publishing updates

Frequently Asked Questions

Back to FAQ Table of Contents

Back to FAQ Table of Contents

Back to FAQ Table of Contents

Back to FAQ Table of Contents

Back to FAQ Table of Contents

Back to FAQ Table of Contents

Back to FAQ Table of Contents

Back to FAQ Table of Contents